Transformation of Madrasahs in the Era of Globalization: Innovative Community Engagement Strategies to Enhance Competitiveness and Relevance
Keywords:
Public Relations, Madrasah Transformation, Innovative StrategiesAbstract
Abstract
This study focuses on innovative Public Relations (PR) strategies in addressing challenges and driving the transformation of madrasah educational institutions, particularly in the progressive era characterized by technological advancements and demands for educational quality. Using a qualitative approach with a case study method at MAN 1 Probolinggo, this research relies on in-depth interviews, participatory observation, and documentation as data collection techniques. Key informants include the school principal, Vice Principal of Curriculum, Biology teacher, and students. Data analysis was conducted through the stages of data reduction, data display, and verification using the Miles and Huberman model. The findings reveal that innovative PR strategies, such as leveraging social media for promotion, digital training for teachers, and community collaboration, have significantly enhanced the madrasah's image, teacher competencies, and student participation. However, resistance to change and technological limitations remain key challenges. This study concludes that implementing technology-oriented and collaborative PR strategies can foster systemic changes that support madrasah transformation. The implications of this research highlight the need to strengthen human resource capacity in madrasahs and develop digital infrastructure to enable more effective strategy implementation.
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