Strategi Pemasaran Padi dan Produk Olahan Padi Menjadi Tepung Beras Berbasis Teknologi Melalui Perangkat Desa

Abstract

This study aims to identify marketing strategies for rice and processed rice products in the form of rice flour in Pura Sajau Village, Tanjung Palas Timur District, Bulungan Regency, North Kalimantan Province. The method used is qualitative descriptive research with purposive sampling technique on 24 respondents. Data were obtained through interviews, observations, and questionnaires. The results of the study indicate that rice marketing is still limited from producers directly to consumers without product diversification, processed rice flour products do not have optimal added value due to the lack of promotional strategies and the absence of product brand labels. The use of digital technology and the involvement of devices are used as strategies to improve the marketing process. Technology can help farmers access market information, expand distribution networks, and increase product competitiveness, the role of village officials is very important in bridging farmers with markets and distributors. The implementation of this strategy is expected to improve the standard of living of farmers and make processed rice flour products a superior characteristic of Pura Sajau Village.