PENGEMBANGAN UMKM TEMPE DAN KERUPUK SEBAGAI POTENSI EKONOMI DI DESA PELEMPANG KECAMATAN KELEKAR KABUPATEN MUARA ENIM

Abstract

This study aims to examine efforts to develop tempeh and cracker micro, small, and medium enterprises (MSMEs) as village economic potential through mentoring activities conducted in the Community Service Program (Kuliah Kerja Nyata/KKN). The focus of this community service activity is tempeh and cracker MSME actors in Pelempang Village, with the aim of improving production quality, product packaging, and marketing strategies. The method used in this activity is a qualitative approach, with data collection techniques including observation, interviews, and direct mentoring of business actors. The results show an increase in MSME actors’ understanding of implementing more hygienic production processes, improving product packaging, and utilizing social media as a marketing tool. In addition, this activity encourages the emergence of value-added tempeh-based product innovations. Overall, the development of tempeh and cracker MSMEs contributes positively to improving product competitiveness and has the potential to support economic growth and community welfare in Pelempang Village.