AKSELERASI LITERASI PEMASARAN DIGITAL BERBASIS ETIKA BISNIS ISLAM BAGI PELAKU UMKM DI KELURAHAN TEBING TINGGI KECAMATAN TEBO TENGAH KABUPATEN TEBO

Abstract

The development of information technology requires Micro, Small, and Medium Enterprises (MSMEs) to undergo digital transformation. However, many MSMEs in Tebing Tinggi Village, Tebo Tengah District, Tebo Regency, still face challenges such as low digital literacy and a lack of understanding regarding the implementation of Islamic business ethics in online transactions. This Community Service (PkM) program aims to accelerate the digital marketing capabilities of MSME actors while ensuring that their business practices align with Sharia principles, such as honesty (shiddiq), transparency (tabligh), and trustworthiness (amanah) In the midst of globalization, the inability to adapt to digital platforms risks leaving local MSMEs behind in an increasingly competitive market. The main obstacles identified in the field include a lack of skills in managing engaging visual content and hesitation in defining the boundaries between persuasive promotion and deceptive practices or gharar. Therefore, the urgency of this service lies in integrating technical digital aspects with the reinforcement of Islamic moral values. Through this approach, MSME actors are expected not only to become proficient in utilizing social media algorithms to increase turnover but also to be capable of building a business reputation based on blessings (barakah) and long-term consumer trust.