PERANCANGAN VIDEO PENJUALAN ONLINE DAN QRIS PADA UMKM KUE TALAM dan LAPEK BUGIH DI LINGKUNGAN ISTANO BASA PAGARUYUNG

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital pillar in national economic development as they have the ability to absorb labor and increase community income. One MSME actor who contributes to the preservation of traditional culinary heritage is Mrs. Arma Yunita, who runs a business producing and selling kue talam. Kue talam, as one of Indonesia’s traditional market snacks, holds significant cultural value and economic potential. In facing the challenges of the digital era, Mrs. Arma Yunita utilizes the YouTube platform as a promotional medium to expand her marketing reach and boost sales. Through engaging and educational video content, this business not only introduces the product to a wider audience but also builds a strong brand image amidst the competitive culinary industry. This digital-based promotional strategy demonstrates that leveraging social media can be an effective solution for MSMEs to enhance their competitiveness and business sustainability.