PREFERENSI INVESTOR MILENIAL TERHADAP PRODUK INVESTASI SYARIAH BERBASIS ESG (ENVIRONMENTAL, SOCIAL, AND GOVERNANCE)

Abstract

This research aims to analyze millennial investors' preferences for Sharia-compliant investment products based on ESG (Environmental, Social, and Governance) principles. Millennial investors, as an increasingly dominant generation in the financial market, exhibit unique characteristics related to digital literacy and concern for sustainability issues. In this context, Sharia-compliant investment, founded on ethical and justice principles, becomes even more relevant when integrated with ESG criteria, which emphasize positive impacts on the environment, society, and corporate governance.

The research method used is descriptive quantitative, involving the distribution of questionnaires to a sample of millennial investors in Indonesia. The collected data were analyzed using descriptive statistics and logistic regression to identify the dominant factors influencing their investment decisions. The results indicate that awareness of social and environmental impact, Sharia principles, and long-term profit potential are the primary factors shaping millennial investors' preferences for Sharia-compliant ESG-based investment products. Furthermore, the role of digital technology and information accessibility was also found to be significant in influencing their interest.

The implications of this research provide a deeper understanding for Sharia financial institutions and investment managers to develop products that are more aligned with the values and expectations of millennial investors. This is expected to encourage the growth of responsible and sustainable investment in Indonesia.